Meedaf and InDebted form strategic partnership to transform debt resolution in the UAE

Message from InDebted’s Founder & CEO

Today, I’m excited to finally share more about something that’s been in the works for some time – our strategic partnership with Meedaf. Together, we’re combining InDebted’s global technology and experience in AI-powered collections with Meedaf’s deep expertise in the UAE’s financial ecosystem.

This matters because the UAE is unlike any other market we’ve entered. Ambition here moves fast. Financial services is being reshaped at scale. Given the region’s rich cultural diversity, debt extends beyond national borders and into countries such as India, the Philippines, the United States, and the United Kingdom. This presents a challenge that many providers are unable to address, and InDebted’s global reach uniquely positions us to meet these complexities and deliver meaningful solutions.

Since launching InDebted UAE earlier this year, we’ve seen how strongly an AI-driven, human-centred approach meets both opportunity demand and values in the region. People want to resolve their debts in a way that feels respectful and flexible. Institutions need confidence they’re being transparent, fair, while adopting world-leading technology to deliver the best in customer experience. Our solution bridges that gap, and this partnership with Meedaf takes it to the next level.

For me, that’s what InDebted has always stood for: proving that collections can be technologically advanced, compassionate, and globally connected. The UAE is showing the world how quickly financial services can evolve when innovation and customer experience lead the way. With Meedaf by our side, I truly believe we’re only at the beginning.

Josh Foreman
Founder & CEO, InDebted

Sydney, AUSTRALIA – September 2025: InDebted, the global leader in AI-powered collections infrastructure, today announced a strategic partnership with Meedaf, the Abu Dhabi based financial services platform that serves financial institutions across the GCC. The partnership will see Meedaf make an investment in InDebted’s UAE entity aimed at expanding its regional presence.

By combining Meedaf’s deep regional expertise and extensive networks with InDebted’s modern, empathy-led debt resolution solutions, the collaboration will accelerate growth in the UAE and set a new benchmark for how organisations innovate to foster financial wellbeing.

InDebted launched its UAE operations in March this year, serving leading consumer lenders, high-growth fintechs, and Buy Now Pay Later (BNPL) providers. The strategic partnership will accelerate expansion into banking, financial services, government, and telecommunications, with investment directed towards strengthening regional operations by establishing a UAE hub.

Engineer Abdulla Abdul Aziz AlShamsi, Managing Director and CEO of Meedaf, commented: “Meedaf is committed to building partnerships that transform the financial services landscape in the UAE and the wider GCC. Our collaboration with InDebted brings together deep local knowledge with cutting-edge global expertise in debt resolution. Together, we will provide financial institutions and their customers with solutions that are not only more efficient, but also empathetic and empowering, helping individuals regain control of their financial wellbeing while fostering sustainable growth across the sector.”

Josh Foreman, Founder and CEO of InDebted, added: “Debt often crosses borders and creates complexities that many providers are unable to address. InDebted’s global reach uniquely positions us to meet these challenges and deliver meaningful solutions to organisations throughout the GCC. This partnership with Meedaf is particularly significant, as the UAE represents a distinctly dynamic market. By combining our AI-powered solutions with Meedaf’s market expertise, we will set a new benchmark for debt resolution that prioritises dignity, choice, and positive outcomes for consumers and businesses alike.”

This agreement marks the second strategic partnership on the Meedaf platform, following the launch of its joint venture with Brink’s earlier this year, to deliver highly efficient cash and valuables management services to financial institutions in the UAE.

Founded in Australia in 2016, InDebted disrupted the sector with a new philosophy to debt collection that placed improving customer financial wellbeing through technology at the heart. Driven by a mission to change the world of consumer debt for good, InDebted now operates across seven regions and is actively pursuing ambitious expansion into Latin America, Europe, and the GCC.

About Meedaf

Based in Abu Dhabi Global Market (ADGM), Meedaf is a financial services platform with interests in a portfolio of companies that provide institutions across the GCC with advanced financial, automation, security and operational solutions. Our offerings allow clients across the financial ecosystem to reduce costs, improve efficiency and unlock greater value. Visit www.meedaf.com for more information.

For media inquiries, please contact press@meedaf.com

About InDebted

InDebted is a global fintech transforming the way organisations and their customers experience the debt resolution process. Organisations worldwide choose InDebted’s AI-powered collections and decisioning solutions to move beyond outdated methods, deliver better consumer experiences and support financial wellbeing.

With operations across seven countries and growing, InDebted helps organisations build stronger customer relationships, recover debt more effectively, and lead the industry toward a future of modern, empathetic collections – driven by its mission to change the world of consumer debt for good.

Discover more at www.indebted.co

Media Contact:

Tasha Nabila | Senior Brand & Communications Manager | tasha.nabila@indebted.co